Custom development for startup products
Custom development for startup products
Custom development for startup products
The team that designed it ships it. We build front-ends, marketing sites and internal tools from our own designs, so nothing gets lost between Figma and production.

Website
Website design for APY Ventures.
A website designed for APY Ventures. The case study covers the structure, pages and visual direction.
Read the case study
How a development project runs.
How a development project runs.
How a development project runs.
Five steps, each with clear outputs. You always know what you’ll have at the end of the week and what decision we need from you.
Scope
Agree what ships first and how it will be built.
- Screens and components listed
- Technical approach agreed
- Milestones
- Definition of done
Critical workflowSDSign upConnect dataInvite teamFirst reportValue momentSet up
Lay the foundations so the build stays fast.
- Repository and environments
- Design tokens from Figma
- Component library
- Preview deployments
MetricCard.tsxtokens.ts1export function MetricCard({ metric }) {2const delta = useDelta(metric)3return (4<Card tone="soft">5<Card.Value>{metric.value}</Card.Value>6<Trend value={delta} />7</Card>8)9}10111213Build
Ship in small releases you can click through.
- Regular preview links
- Real data and APIs wired in
- Responsive and accessible
- Progress you can see
app.yourproduct.com/overviewOverviewActive teams1,284+12%MOnboarding62%JIntegrations48%PTeam invites35%Design QA
Check every screen against the designs before it ships.
- Side-by-side review with Figma
- States and edge cases
- Browser and device checks
- Fixes before release
UX auditSDWhat to fix first12 findings1Signup asks for too muchHigh2Empty dashboard on day oneHigh3Two date pickersLowLow contrast on buttonsMedUnclear pricing pageMedShip & handover
Go live, then hand your team code they can extend.
- Production release
- Documentation
- Component usage notes
- Walkthrough with your engineers
Ready for buildSDRelease checklist3 of 4Specs and tokens handed overWalkthrough with engineersDesign QA on stagingShipped
What custom builds usually get wrong
What custom builds usually get wrong
What custom builds usually get wrong
A good design can still be built badly. These are the places development drifts away from it.
A build that drifts from the design
Spacing and states slip until it no longer matches Figma. We check every screen against the design.
Hard-coded styles
Colours and spacing copied into components make change slow. We use your design tokens directly.
One-off components
Every screen rebuilt from scratch. A shared library keeps new screens fast.
Missing states
Loading, empty and error screens get added late or never. We build them with the happy path.
Code only the agency understands
No notes, odd structure. We hand over code and documentation your team can extend.
Big-bang releases
Weeks of work with nothing to review. We ship in small releases you can click through.
Three ways to work together.
Three ways to work together.
Three ways to work together.
Every engagement is scoped on a short call first, so the price matches the work.
Design and build
Fixed scopeFor teams who want one partner from the first screen to production.
- Product design
- Component library
- Front-end build
- Design QA
- Handover and documentation
Front-end build
Fixed scopeFor teams with approved designs who need them built properly.
- Design review before the build
- Component library
- Front-end build
- Design QA against Figma
- Documentation
Product partner
from $2,500/moFor teams that need senior design every month without hiring a full-time designer.
- Unlimited requests, one active at a time
- Most tasks delivered in 2–3 working days
- Product, web and brand from one backlog
- Async in Slack, plus a weekly check-in
- Pause or cancel any month
Why teams pick Studio Magik.
Why teams pick Studio Magik.
Why teams pick Studio Magik.
The team that designed it ships it. No translation layer between Figma and production.
Designers who build
The people who made the design decisions write the code, so nothing gets lost.
Product thinking before pixels
We start from the problem and the business goal, and push back on work that won’t move them.
Built to be extended
Clean components and documentation, so your engineers can keep going after we hand over.
Honest about no-code
If Framer or Webflow will do the job faster and cheaper, we’ll tell you.
Senior people, AI-assisted
Senior people do the thinking. AI speeds up the repetitive parts, so you get more iterations for the same budget.
Part of your team
We work in your Slack, your Figma and your rituals. A direct line to the people doing the work, no account managers.
From the teams we work with.
From the teams we work with.
From the teams we work with.
Founders, product leads and PMs on what it’s like to build with us.
“Rather than simply creating designs, they challenge ideas, proposes better solutions, and always keeps business goals in mind. After working together, the overall user experience improved significantly, and the design language became much more consistent. Complex user flows were simplified, resulting in clearer and more intuitive experiences.”

“They contributed significantly to our projects, especially on the design side. When urgent situations came up, they were always willing to jump in and help. Provided clear, structured design files. This made it much easier for both the product and development teams to understand and implement the designs efficiently.”

“Communication was super easy, and we were always able to have great mutual discussions about our perspectives. Project bottlenecks were practically nonexistent. Kept the momentum moving forward and ensured the project crossed the finish line on time.”

“Rather than simply creating designs, they challenge ideas, proposes better solutions, and always keeps business goals in mind. After working together, the overall user experience improved significantly, and the design language became much more consistent. Complex user flows were simplified, resulting in clearer and more intuitive experiences.”

“They contributed significantly to our projects, especially on the design side. When urgent situations came up, they were always willing to jump in and help. Provided clear, structured design files. This made it much easier for both the product and development teams to understand and implement the designs efficiently.”

“Communication was super easy, and we were always able to have great mutual discussions about our perspectives. Project bottlenecks were practically nonexistent. Kept the momentum moving forward and ensured the project crossed the finish line on time.”

“Rather than simply creating designs, they challenge ideas, proposes better solutions, and always keeps business goals in mind. After working together, the overall user experience improved significantly, and the design language became much more consistent. Complex user flows were simplified, resulting in clearer and more intuitive experiences.”

“They contributed significantly to our projects, especially on the design side. When urgent situations came up, they were always willing to jump in and help. Provided clear, structured design files. This made it much easier for both the product and development teams to understand and implement the designs efficiently.”

“Communication was super easy, and we were always able to have great mutual discussions about our perspectives. Project bottlenecks were practically nonexistent. Kept the momentum moving forward and ensured the project crossed the finish line on time.”

“Rather than simply creating designs, they challenge ideas, proposes better solutions, and always keeps business goals in mind. After working together, the overall user experience improved significantly, and the design language became much more consistent. Complex user flows were simplified, resulting in clearer and more intuitive experiences.”

“They contributed significantly to our projects, especially on the design side. When urgent situations came up, they were always willing to jump in and help. Provided clear, structured design files. This made it much easier for both the product and development teams to understand and implement the designs efficiently.”

“Communication was super easy, and we were always able to have great mutual discussions about our perspectives. Project bottlenecks were practically nonexistent. Kept the momentum moving forward and ensured the project crossed the finish line on time.”

“They have a really good sense of balancing clean visuals with usability. The design became way more intuitive. It looked effortless, but you could tell there was a lot of smart thinking behind it. Working with them just flowed naturally, and I genuinely enjoyed the process.”

“They really take their time to understand our company, our product and the audience we serve, and translated that into a consistent visual language. Design decisions were always well-reasoned, iterated fast, and kept communication transparent. It felt like working with an in-house teammate!”

“They have a really good sense of balancing clean visuals with usability. The design became way more intuitive. It looked effortless, but you could tell there was a lot of smart thinking behind it. Working with them just flowed naturally, and I genuinely enjoyed the process.”

“They really take their time to understand our company, our product and the audience we serve, and translated that into a consistent visual language. Design decisions were always well-reasoned, iterated fast, and kept communication transparent. It felt like working with an in-house teammate!”

“They have a really good sense of balancing clean visuals with usability. The design became way more intuitive. It looked effortless, but you could tell there was a lot of smart thinking behind it. Working with them just flowed naturally, and I genuinely enjoyed the process.”

“They really take their time to understand our company, our product and the audience we serve, and translated that into a consistent visual language. Design decisions were always well-reasoned, iterated fast, and kept communication transparent. It felt like working with an in-house teammate!”

“They have a really good sense of balancing clean visuals with usability. The design became way more intuitive. It looked effortless, but you could tell there was a lot of smart thinking behind it. Working with them just flowed naturally, and I genuinely enjoyed the process.”

“They really take their time to understand our company, our product and the audience we serve, and translated that into a consistent visual language. Design decisions were always well-reasoned, iterated fast, and kept communication transparent. It felt like working with an in-house teammate!”

“They have a really good sense of balancing clean visuals with usability. The design became way more intuitive. It looked effortless, but you could tell there was a lot of smart thinking behind it. Working with them just flowed naturally, and I genuinely enjoyed the process.”

“They really take their time to understand our company, our product and the audience we serve, and translated that into a consistent visual language. Design decisions were always well-reasoned, iterated fast, and kept communication transparent. It felt like working with an in-house teammate!”

“They have a really good sense of balancing clean visuals with usability. The design became way more intuitive. It looked effortless, but you could tell there was a lot of smart thinking behind it. Working with them just flowed naturally, and I genuinely enjoyed the process.”

“They really take their time to understand our company, our product and the audience we serve, and translated that into a consistent visual language. Design decisions were always well-reasoned, iterated fast, and kept communication transparent. It felt like working with an in-house teammate!”

“Our project (A global hotel chain with 7 hotels and 20 languages) took 3 months and we only had 4 phone calls with them. His discipline made the whole design and Framer development process perfectly smooth. Their technical abilities helped us with the project to make it better and smoother.”

“Having them on board has elevated the way we approach digital product design. Thanks to their structured, thoughtful, and user-centered workflow, our websites have become more intuitive and aligned with our clients’ needs. Their involvement has allowed us to deliver complex web projects faster, without compromising on quality or design integrity.”

“Our project (A global hotel chain with 7 hotels and 20 languages) took 3 months and we only had 4 phone calls with them. His discipline made the whole design and Framer development process perfectly smooth. Their technical abilities helped us with the project to make it better and smoother.”

“Having them on board has elevated the way we approach digital product design. Thanks to their structured, thoughtful, and user-centered workflow, our websites have become more intuitive and aligned with our clients’ needs. Their involvement has allowed us to deliver complex web projects faster, without compromising on quality or design integrity.”

“Our project (A global hotel chain with 7 hotels and 20 languages) took 3 months and we only had 4 phone calls with them. His discipline made the whole design and Framer development process perfectly smooth. Their technical abilities helped us with the project to make it better and smoother.”

“Having them on board has elevated the way we approach digital product design. Thanks to their structured, thoughtful, and user-centered workflow, our websites have become more intuitive and aligned with our clients’ needs. Their involvement has allowed us to deliver complex web projects faster, without compromising on quality or design integrity.”

“Our project (A global hotel chain with 7 hotels and 20 languages) took 3 months and we only had 4 phone calls with them. His discipline made the whole design and Framer development process perfectly smooth. Their technical abilities helped us with the project to make it better and smoother.”

“Having them on board has elevated the way we approach digital product design. Thanks to their structured, thoughtful, and user-centered workflow, our websites have become more intuitive and aligned with our clients’ needs. Their involvement has allowed us to deliver complex web projects faster, without compromising on quality or design integrity.”

“Our project (A global hotel chain with 7 hotels and 20 languages) took 3 months and we only had 4 phone calls with them. His discipline made the whole design and Framer development process perfectly smooth. Their technical abilities helped us with the project to make it better and smoother.”

“Having them on board has elevated the way we approach digital product design. Thanks to their structured, thoughtful, and user-centered workflow, our websites have become more intuitive and aligned with our clients’ needs. Their involvement has allowed us to deliver complex web projects faster, without compromising on quality or design integrity.”

“Our project (A global hotel chain with 7 hotels and 20 languages) took 3 months and we only had 4 phone calls with them. His discipline made the whole design and Framer development process perfectly smooth. Their technical abilities helped us with the project to make it better and smoother.”

“Having them on board has elevated the way we approach digital product design. Thanks to their structured, thoughtful, and user-centered workflow, our websites have become more intuitive and aligned with our clients’ needs. Their involvement has allowed us to deliver complex web projects faster, without compromising on quality or design integrity.”

“Rather than simply creating designs, they challenge ideas, proposes better solutions, and always keeps business goals in mind. After working together, the overall user experience improved significantly, and the design language became much more consistent. Complex user flows were simplified, resulting in clearer and more intuitive experiences.”

“They really take their time to understand our company, our product and the audience we serve, and translated that into a consistent visual language. Design decisions were always well-reasoned, iterated fast, and kept communication transparent. It felt like working with an in-house teammate!”

“Our project (A global hotel chain with 7 hotels and 20 languages) took 3 months and we only had 4 phone calls with them. His discipline made the whole design and Framer development process perfectly smooth. Their technical abilities helped us with the project to make it better and smoother.”

“They contributed significantly to our projects, especially on the design side. When urgent situations came up, they were always willing to jump in and help. Provided clear, structured design files. This made it much easier for both the product and development teams to understand and implement the designs efficiently.”

“They have a really good sense of balancing clean visuals with usability. The design became way more intuitive. It looked effortless, but you could tell there was a lot of smart thinking behind it. Working with them just flowed naturally, and I genuinely enjoyed the process.”

“Having them on board has elevated the way we approach digital product design. Thanks to their structured, thoughtful, and user-centered workflow, our websites have become more intuitive and aligned with our clients’ needs. Their involvement has allowed us to deliver complex web projects faster, without compromising on quality or design integrity.”

“Rather than simply creating designs, they challenge ideas, proposes better solutions, and always keeps business goals in mind. After working together, the overall user experience improved significantly, and the design language became much more consistent. Complex user flows were simplified, resulting in clearer and more intuitive experiences.”

“They really take their time to understand our company, our product and the audience we serve, and translated that into a consistent visual language. Design decisions were always well-reasoned, iterated fast, and kept communication transparent. It felt like working with an in-house teammate!”

“Our project (A global hotel chain with 7 hotels and 20 languages) took 3 months and we only had 4 phone calls with them. His discipline made the whole design and Framer development process perfectly smooth. Their technical abilities helped us with the project to make it better and smoother.”

“They contributed significantly to our projects, especially on the design side. When urgent situations came up, they were always willing to jump in and help. Provided clear, structured design files. This made it much easier for both the product and development teams to understand and implement the designs efficiently.”

“They have a really good sense of balancing clean visuals with usability. The design became way more intuitive. It looked effortless, but you could tell there was a lot of smart thinking behind it. Working with them just flowed naturally, and I genuinely enjoyed the process.”

“Having them on board has elevated the way we approach digital product design. Thanks to their structured, thoughtful, and user-centered workflow, our websites have become more intuitive and aligned with our clients’ needs. Their involvement has allowed us to deliver complex web projects faster, without compromising on quality or design integrity.”

“Rather than simply creating designs, they challenge ideas, proposes better solutions, and always keeps business goals in mind. After working together, the overall user experience improved significantly, and the design language became much more consistent. Complex user flows were simplified, resulting in clearer and more intuitive experiences.”

“Our project (A global hotel chain with 7 hotels and 20 languages) took 3 months and we only had 4 phone calls with them. His discipline made the whole design and Framer development process perfectly smooth. Their technical abilities helped us with the project to make it better and smoother.”

“They have a really good sense of balancing clean visuals with usability. The design became way more intuitive. It looked effortless, but you could tell there was a lot of smart thinking behind it. Working with them just flowed naturally, and I genuinely enjoyed the process.”

“Communication was super easy, and we were always able to have great mutual discussions about our perspectives. Project bottlenecks were practically nonexistent. Kept the momentum moving forward and ensured the project crossed the finish line on time.”

“Rather than simply creating designs, they challenge ideas, proposes better solutions, and always keeps business goals in mind. After working together, the overall user experience improved significantly, and the design language became much more consistent. Complex user flows were simplified, resulting in clearer and more intuitive experiences.”

“Our project (A global hotel chain with 7 hotels and 20 languages) took 3 months and we only had 4 phone calls with them. His discipline made the whole design and Framer development process perfectly smooth. Their technical abilities helped us with the project to make it better and smoother.”

“Rather than simply creating designs, they challenge ideas, proposes better solutions, and always keeps business goals in mind. After working together, the overall user experience improved significantly, and the design language became much more consistent. Complex user flows were simplified, resulting in clearer and more intuitive experiences.”

“Our project (A global hotel chain with 7 hotels and 20 languages) took 3 months and we only had 4 phone calls with them. His discipline made the whole design and Framer development process perfectly smooth. Their technical abilities helped us with the project to make it better and smoother.”

“They have a really good sense of balancing clean visuals with usability. The design became way more intuitive. It looked effortless, but you could tell there was a lot of smart thinking behind it. Working with them just flowed naturally, and I genuinely enjoyed the process.”

“Communication was super easy, and we were always able to have great mutual discussions about our perspectives. Project bottlenecks were practically nonexistent. Kept the momentum moving forward and ensured the project crossed the finish line on time.”

“Rather than simply creating designs, they challenge ideas, proposes better solutions, and always keeps business goals in mind. After working together, the overall user experience improved significantly, and the design language became much more consistent. Complex user flows were simplified, resulting in clearer and more intuitive experiences.”

“Our project (A global hotel chain with 7 hotels and 20 languages) took 3 months and we only had 4 phone calls with them. His discipline made the whole design and Framer development process perfectly smooth. Their technical abilities helped us with the project to make it better and smoother.”

“They contributed significantly to our projects, especially on the design side. When urgent situations came up, they were always willing to jump in and help. Provided clear, structured design files. This made it much easier for both the product and development teams to understand and implement the designs efficiently.”

“Having them on board has elevated the way we approach digital product design. Thanks to their structured, thoughtful, and user-centered workflow, our websites have become more intuitive and aligned with our clients’ needs. Their involvement has allowed us to deliver complex web projects faster, without compromising on quality or design integrity.”

“They really take their time to understand our company, our product and the audience we serve, and translated that into a consistent visual language. Design decisions were always well-reasoned, iterated fast, and kept communication transparent. It felt like working with an in-house teammate!”

“They contributed significantly to our projects, especially on the design side. When urgent situations came up, they were always willing to jump in and help. Provided clear, structured design files. This made it much easier for both the product and development teams to understand and implement the designs efficiently.”

“Having them on board has elevated the way we approach digital product design. Thanks to their structured, thoughtful, and user-centered workflow, our websites have become more intuitive and aligned with our clients’ needs. Their involvement has allowed us to deliver complex web projects faster, without compromising on quality or design integrity.”

“They really take their time to understand our company, our product and the audience we serve, and translated that into a consistent visual language. Design decisions were always well-reasoned, iterated fast, and kept communication transparent. It felt like working with an in-house teammate!”

“They contributed significantly to our projects, especially on the design side. When urgent situations came up, they were always willing to jump in and help. Provided clear, structured design files. This made it much easier for both the product and development teams to understand and implement the designs efficiently.”

“Having them on board has elevated the way we approach digital product design. Thanks to their structured, thoughtful, and user-centered workflow, our websites have become more intuitive and aligned with our clients’ needs. Their involvement has allowed us to deliver complex web projects faster, without compromising on quality or design integrity.”

“They really take their time to understand our company, our product and the audience we serve, and translated that into a consistent visual language. Design decisions were always well-reasoned, iterated fast, and kept communication transparent. It felt like working with an in-house teammate!”

“They contributed significantly to our projects, especially on the design side. When urgent situations came up, they were always willing to jump in and help. Provided clear, structured design files. This made it much easier for both the product and development teams to understand and implement the designs efficiently.”

“Having them on board has elevated the way we approach digital product design. Thanks to their structured, thoughtful, and user-centered workflow, our websites have become more intuitive and aligned with our clients’ needs. Their involvement has allowed us to deliver complex web projects faster, without compromising on quality or design integrity.”

“They really take their time to understand our company, our product and the audience we serve, and translated that into a consistent visual language. Design decisions were always well-reasoned, iterated fast, and kept communication transparent. It felt like working with an in-house teammate!”

Questions about custom development.
Questions about custom development.
Questions about custom development.
Can’t find what you’re looking for? Email hello@studiomagik.com or book a 15-minute intro.
Mostly, yes. Building our own designs is where we’re fastest and most careful. We can also take over an existing design if it’s in good shape.
Yes. We can build inside your repository, follow your conventions and hand work over through pull requests.
The one that fits the job: Framer or Webflow for marketing sites, front-end code for product screens. If you already have a stack, we work in it.
For most marketing sites, Framer or Webflow is faster to build and cheaper to run. Custom code fits logged-in product screens, real data and integrations.
It depends on the scope, so we agree the timeline in writing before we start. You’ll know the plan after the scoping call.
You do. We work in your repository, or hand over one you own, from day one.
Yes, if it’s in reasonable shape. We review it first and tell you honestly whether to extend it or rebuild parts of it.
Yes. Many of our projects are under NDA, and we never share client work publicly without permission.
Related services
- app.yourproduct.com/overviewOverviewActive teams1,284+12%MOnboarding62%JIntegrations48%PTeam invites35%
Product design
Flows, product UI and design systems your engineers can build from.
Read more → - app.yourstartup.com/setupAccountConnect dataFirst reportConnect your dataChoose where your customer data lives.StripeHubSpotSegmentContinue
MVP design
The few flows that prove your idea, designed so v1 ships without guessing.
Read more →
Tell us what you’re building.
Tell us what you’re building.
Tell us what you’re building.
In 15 minutes we’ll tell you honestly whether we’re the right team, and what it would take.
