Brand identity for SaaS and AI startups
Brand identity for SaaS and AI startups
Brand identity for SaaS and AI startups
We design brand identities for startups that have to work inside the product and the site from day one, not only in a brand book. Often paired with a new website before a raise or launch.
Brand guidelines
LogoPlainspoken, precise and confident. We explain, we don’t oversell.
northstar.
northstar.
AaInter Display
Forest#06402B
Mint#13CD89
Paper#FBFFFA
Brand identity
Motion
Brand identity for LegalMadeClear.
Logo, visual identity and launch motion for LegalMadeClear, an AI tool that reviews agreements, explains the key terms and flags risks before you sign.
Read the case study
How a brand identity project runs.
How a brand identity project runs.
How a brand identity project runs.
Five steps, each with clear outputs. You always know what you’ll have at the end of the week and what decision we need from you.
Discover
Understand what the brand has to say and to whom.
- Founder interviews
- Audience and competitors
- Positioning summary
- Brand attributes
PositioningSDWhere we sitTechnicalApproachableUsConfidentPlainspokenPreciseExplore
Show a few clear directions, not dozens of logos.
- Moodboards
- Two or three directions
- Mark and wordmark sketches
- Type and colour options
DirectionsSDnorthstar.AnorthstarBNORTHSTARCDirection BTwo rounds of feedbackAaInter DisplayAaGeorgiaAaAfacadRefine
Develop the chosen direction until it holds up everywhere.
- Final logo and variations
- Colour palette
- Type system
- Supporting graphics
Logo · constructionSDApply
Test the brand where it will actually live.
- Product UI
- Website
- Pitch deck
- Social templates
Pitch deckSDnorthstar.Growth, in plain sight.Series A deck12 slidesGuidelines & handover
Hand over a system your team can use without us.
- Brand guidelines
- Logo files in every format
- Figma library
- Walkthrough with your team
northstar-brand-kitSDBrand kitReadyBrand guidelinesPDFLogo filesSVG · PNGFigma libraryFIGSocial templatesFIG
What bad branding makes you lose
What bad branding makes you lose
What bad branding makes you lose
Weak branding rarely fails loudly. It costs you trust, deals and time in small ways. We fix the ones that add up.
Trust at first look
Investors and buyers judge in seconds. A patchwork look reads as early and unproven.
Deals that go to the clearer name
If buyers can’t tell what makes you different, they pick whoever explains it best.
Recognition across touchpoints
Product, site, deck and socials each look different, so nothing builds memory.
Candidates who don’t get the pitch
A vague identity makes it harder to say who you are and why people should join.
Time spent re-deciding style
Without rules, every slide and post restarts the same debate about what’s on brand.
A costly rebrand later
A logo with no system breaks as you grow, and fixing it then means redoing everything.
Two ways to work together.
Two ways to work together.
Two ways to work together.
Every engagement is scoped on a short call first, so the price matches the work.
Brand identity
Fixed scopeFor startups that need a credible identity before a launch or a raise.
- Positioning summary
- Logo system
- Colour and type
- Key applications
- Brand guidelines
Product partner
from $2,500/moFor teams that need senior design every month without hiring a full-time designer.
- Unlimited requests, one active at a time
- Most tasks delivered in 2–3 working days
- Product, web and brand from one backlog
- Async in Slack, plus a weekly check-in
- Pause or cancel any month
Why teams pick Studio Magik.
Why teams pick Studio Magik.
Why teams pick Studio Magik.
Product designers who build brands. We care about what the brand has to do for the company, not only how it looks.
Tested in real interfaces
We design products too, so your brand is tried in dashboards and app screens, not only on mockups.
Built to last
We ask what will still be right in five years, not what’s trending this year.
Brand and site from one team
The identity and the website that introduces it come from the same people.
Fewer, better directions
Two or three considered options, each with a reason behind it.
Senior people, AI-assisted
Senior people do the thinking. AI speeds up the repetitive parts, so you get more iterations for the same budget.
Part of your team
We work in your Slack, your Figma and your rituals. A direct line to the people doing the work, no account managers.
From the teams we work with.
From the teams we work with.
From the teams we work with.
Founders, product leads and PMs on what it’s like to build with us.
“Rather than simply creating designs, they challenge ideas, proposes better solutions, and always keeps business goals in mind. After working together, the overall user experience improved significantly, and the design language became much more consistent. Complex user flows were simplified, resulting in clearer and more intuitive experiences.”
Batuhan ÇebiHead of Product @ Jobtogo
“They contributed significantly to our projects, especially on the design side. When urgent situations came up, they were always willing to jump in and help. Provided clear, structured design files. This made it much easier for both the product and development teams to understand and implement the designs efficiently.”
Furkan SavrunPM @ Fabrikatör
“Communication was super easy, and we were always able to have great mutual discussions about our perspectives. Project bottlenecks were practically nonexistent. Kept the momentum moving forward and ensured the project crossed the finish line on time.”
Samed TorunPM @ Apollo.eco
“Rather than simply creating designs, they challenge ideas, proposes better solutions, and always keeps business goals in mind. After working together, the overall user experience improved significantly, and the design language became much more consistent. Complex user flows were simplified, resulting in clearer and more intuitive experiences.”
Batuhan ÇebiHead of Product @ Jobtogo
“They contributed significantly to our projects, especially on the design side. When urgent situations came up, they were always willing to jump in and help. Provided clear, structured design files. This made it much easier for both the product and development teams to understand and implement the designs efficiently.”
Furkan SavrunPM @ Fabrikatör
“Communication was super easy, and we were always able to have great mutual discussions about our perspectives. Project bottlenecks were practically nonexistent. Kept the momentum moving forward and ensured the project crossed the finish line on time.”
Samed TorunPM @ Apollo.eco
“Rather than simply creating designs, they challenge ideas, proposes better solutions, and always keeps business goals in mind. After working together, the overall user experience improved significantly, and the design language became much more consistent. Complex user flows were simplified, resulting in clearer and more intuitive experiences.”
Batuhan ÇebiHead of Product @ Jobtogo
“They contributed significantly to our projects, especially on the design side. When urgent situations came up, they were always willing to jump in and help. Provided clear, structured design files. This made it much easier for both the product and development teams to understand and implement the designs efficiently.”
Furkan SavrunPM @ Fabrikatör
“Communication was super easy, and we were always able to have great mutual discussions about our perspectives. Project bottlenecks were practically nonexistent. Kept the momentum moving forward and ensured the project crossed the finish line on time.”
Samed TorunPM @ Apollo.eco
“Rather than simply creating designs, they challenge ideas, proposes better solutions, and always keeps business goals in mind. After working together, the overall user experience improved significantly, and the design language became much more consistent. Complex user flows were simplified, resulting in clearer and more intuitive experiences.”
Batuhan ÇebiHead of Product @ Jobtogo
“They contributed significantly to our projects, especially on the design side. When urgent situations came up, they were always willing to jump in and help. Provided clear, structured design files. This made it much easier for both the product and development teams to understand and implement the designs efficiently.”
Furkan SavrunPM @ Fabrikatör
“Communication was super easy, and we were always able to have great mutual discussions about our perspectives. Project bottlenecks were practically nonexistent. Kept the momentum moving forward and ensured the project crossed the finish line on time.”
Samed TorunPM @ Apollo.eco
“They have a really good sense of balancing clean visuals with usability. The design became way more intuitive. It looked effortless, but you could tell there was a lot of smart thinking behind it. Working with them just flowed naturally, and I genuinely enjoyed the process.”
Meltem BayrakAI Program Manager @ Turkcell
“They really take their time to understand our company, our product and the audience we serve, and translated that into a consistent visual language. Design decisions were always well-reasoned, iterated fast, and kept communication transparent. It felt like working with an in-house teammate!”
Sedat MançaCo-founder @ Arventek
“They have a really good sense of balancing clean visuals with usability. The design became way more intuitive. It looked effortless, but you could tell there was a lot of smart thinking behind it. Working with them just flowed naturally, and I genuinely enjoyed the process.”
Meltem BayrakAI Program Manager @ Turkcell
“They really take their time to understand our company, our product and the audience we serve, and translated that into a consistent visual language. Design decisions were always well-reasoned, iterated fast, and kept communication transparent. It felt like working with an in-house teammate!”
Sedat MançaCo-founder @ Arventek
“They have a really good sense of balancing clean visuals with usability. The design became way more intuitive. It looked effortless, but you could tell there was a lot of smart thinking behind it. Working with them just flowed naturally, and I genuinely enjoyed the process.”
Meltem BayrakAI Program Manager @ Turkcell
“They really take their time to understand our company, our product and the audience we serve, and translated that into a consistent visual language. Design decisions were always well-reasoned, iterated fast, and kept communication transparent. It felt like working with an in-house teammate!”
Sedat MançaCo-founder @ Arventek
“They have a really good sense of balancing clean visuals with usability. The design became way more intuitive. It looked effortless, but you could tell there was a lot of smart thinking behind it. Working with them just flowed naturally, and I genuinely enjoyed the process.”
Meltem BayrakAI Program Manager @ Turkcell
“They really take their time to understand our company, our product and the audience we serve, and translated that into a consistent visual language. Design decisions were always well-reasoned, iterated fast, and kept communication transparent. It felt like working with an in-house teammate!”
Sedat MançaCo-founder @ Arventek
“They have a really good sense of balancing clean visuals with usability. The design became way more intuitive. It looked effortless, but you could tell there was a lot of smart thinking behind it. Working with them just flowed naturally, and I genuinely enjoyed the process.”
Meltem BayrakAI Program Manager @ Turkcell
“They really take their time to understand our company, our product and the audience we serve, and translated that into a consistent visual language. Design decisions were always well-reasoned, iterated fast, and kept communication transparent. It felt like working with an in-house teammate!”
Sedat MançaCo-founder @ Arventek
“They have a really good sense of balancing clean visuals with usability. The design became way more intuitive. It looked effortless, but you could tell there was a lot of smart thinking behind it. Working with them just flowed naturally, and I genuinely enjoyed the process.”
Meltem BayrakAI Program Manager @ Turkcell
“They really take their time to understand our company, our product and the audience we serve, and translated that into a consistent visual language. Design decisions were always well-reasoned, iterated fast, and kept communication transparent. It felt like working with an in-house teammate!”
Sedat MançaCo-founder @ Arventek
“Our project (A global hotel chain with 7 hotels and 20 languages) took 3 months and we only had 4 phone calls with them. His discipline made the whole design and Framer development process perfectly smooth. Their technical abilities helped us with the project to make it better and smoother.”
Ferdi ÇıldızFounder @ Affection
“Having them on board has elevated the way we approach digital product design. Thanks to their structured, thoughtful, and user-centered workflow, our websites have become more intuitive and aligned with our clients’ needs. Their involvement has allowed us to deliver complex web projects faster, without compromising on quality or design integrity.”
Ufuk Barış MutluCo-founder @ PostOfis
“Our project (A global hotel chain with 7 hotels and 20 languages) took 3 months and we only had 4 phone calls with them. His discipline made the whole design and Framer development process perfectly smooth. Their technical abilities helped us with the project to make it better and smoother.”
Ferdi ÇıldızFounder @ Affection
“Having them on board has elevated the way we approach digital product design. Thanks to their structured, thoughtful, and user-centered workflow, our websites have become more intuitive and aligned with our clients’ needs. Their involvement has allowed us to deliver complex web projects faster, without compromising on quality or design integrity.”
Ufuk Barış MutluCo-founder @ PostOfis
“Our project (A global hotel chain with 7 hotels and 20 languages) took 3 months and we only had 4 phone calls with them. His discipline made the whole design and Framer development process perfectly smooth. Their technical abilities helped us with the project to make it better and smoother.”
Ferdi ÇıldızFounder @ Affection
“Having them on board has elevated the way we approach digital product design. Thanks to their structured, thoughtful, and user-centered workflow, our websites have become more intuitive and aligned with our clients’ needs. Their involvement has allowed us to deliver complex web projects faster, without compromising on quality or design integrity.”
Ufuk Barış MutluCo-founder @ PostOfis
“Our project (A global hotel chain with 7 hotels and 20 languages) took 3 months and we only had 4 phone calls with them. His discipline made the whole design and Framer development process perfectly smooth. Their technical abilities helped us with the project to make it better and smoother.”
Ferdi ÇıldızFounder @ Affection
“Having them on board has elevated the way we approach digital product design. Thanks to their structured, thoughtful, and user-centered workflow, our websites have become more intuitive and aligned with our clients’ needs. Their involvement has allowed us to deliver complex web projects faster, without compromising on quality or design integrity.”
Ufuk Barış MutluCo-founder @ PostOfis
“Our project (A global hotel chain with 7 hotels and 20 languages) took 3 months and we only had 4 phone calls with them. His discipline made the whole design and Framer development process perfectly smooth. Their technical abilities helped us with the project to make it better and smoother.”
Ferdi ÇıldızFounder @ Affection
“Having them on board has elevated the way we approach digital product design. Thanks to their structured, thoughtful, and user-centered workflow, our websites have become more intuitive and aligned with our clients’ needs. Their involvement has allowed us to deliver complex web projects faster, without compromising on quality or design integrity.”
Ufuk Barış MutluCo-founder @ PostOfis
“Our project (A global hotel chain with 7 hotels and 20 languages) took 3 months and we only had 4 phone calls with them. His discipline made the whole design and Framer development process perfectly smooth. Their technical abilities helped us with the project to make it better and smoother.”
Ferdi ÇıldızFounder @ Affection
“Having them on board has elevated the way we approach digital product design. Thanks to their structured, thoughtful, and user-centered workflow, our websites have become more intuitive and aligned with our clients’ needs. Their involvement has allowed us to deliver complex web projects faster, without compromising on quality or design integrity.”
Ufuk Barış MutluCo-founder @ PostOfis
“Rather than simply creating designs, they challenge ideas, proposes better solutions, and always keeps business goals in mind. After working together, the overall user experience improved significantly, and the design language became much more consistent. Complex user flows were simplified, resulting in clearer and more intuitive experiences.”
Batuhan ÇebiHead of Product @ Jobtogo
“Our project (A global hotel chain with 7 hotels and 20 languages) took 3 months and we only had 4 phone calls with them. His discipline made the whole design and Framer development process perfectly smooth. Their technical abilities helped us with the project to make it better and smoother.”
Ferdi ÇıldızFounder @ Affection
“They have a really good sense of balancing clean visuals with usability. The design became way more intuitive. It looked effortless, but you could tell there was a lot of smart thinking behind it. Working with them just flowed naturally, and I genuinely enjoyed the process.”
Meltem BayrakAI Program Manager @ Turkcell
“Communication was super easy, and we were always able to have great mutual discussions about our perspectives. Project bottlenecks were practically nonexistent. Kept the momentum moving forward and ensured the project crossed the finish line on time.”
Samed TorunPM @ Apollo.eco
“Rather than simply creating designs, they challenge ideas, proposes better solutions, and always keeps business goals in mind. After working together, the overall user experience improved significantly, and the design language became much more consistent. Complex user flows were simplified, resulting in clearer and more intuitive experiences.”
Batuhan ÇebiHead of Product @ Jobtogo
“Our project (A global hotel chain with 7 hotels and 20 languages) took 3 months and we only had 4 phone calls with them. His discipline made the whole design and Framer development process perfectly smooth. Their technical abilities helped us with the project to make it better and smoother.”
Ferdi ÇıldızFounder @ Affection
“Rather than simply creating designs, they challenge ideas, proposes better solutions, and always keeps business goals in mind. After working together, the overall user experience improved significantly, and the design language became much more consistent. Complex user flows were simplified, resulting in clearer and more intuitive experiences.”
Batuhan ÇebiHead of Product @ Jobtogo
“Our project (A global hotel chain with 7 hotels and 20 languages) took 3 months and we only had 4 phone calls with them. His discipline made the whole design and Framer development process perfectly smooth. Their technical abilities helped us with the project to make it better and smoother.”
Ferdi ÇıldızFounder @ Affection
“They have a really good sense of balancing clean visuals with usability. The design became way more intuitive. It looked effortless, but you could tell there was a lot of smart thinking behind it. Working with them just flowed naturally, and I genuinely enjoyed the process.”
Meltem BayrakAI Program Manager @ Turkcell
“Communication was super easy, and we were always able to have great mutual discussions about our perspectives. Project bottlenecks were practically nonexistent. Kept the momentum moving forward and ensured the project crossed the finish line on time.”
Samed TorunPM @ Apollo.eco
“Rather than simply creating designs, they challenge ideas, proposes better solutions, and always keeps business goals in mind. After working together, the overall user experience improved significantly, and the design language became much more consistent. Complex user flows were simplified, resulting in clearer and more intuitive experiences.”
Batuhan ÇebiHead of Product @ Jobtogo
“Our project (A global hotel chain with 7 hotels and 20 languages) took 3 months and we only had 4 phone calls with them. His discipline made the whole design and Framer development process perfectly smooth. Their technical abilities helped us with the project to make it better and smoother.”
Ferdi ÇıldızFounder @ Affection
“They contributed significantly to our projects, especially on the design side. When urgent situations came up, they were always willing to jump in and help. Provided clear, structured design files. This made it much easier for both the product and development teams to understand and implement the designs efficiently.”
Furkan SavrunPM @ Fabrikatör
“Having them on board has elevated the way we approach digital product design. Thanks to their structured, thoughtful, and user-centered workflow, our websites have become more intuitive and aligned with our clients’ needs. Their involvement has allowed us to deliver complex web projects faster, without compromising on quality or design integrity.”
Ufuk Barış MutluCo-founder @ PostOfis
“They really take their time to understand our company, our product and the audience we serve, and translated that into a consistent visual language. Design decisions were always well-reasoned, iterated fast, and kept communication transparent. It felt like working with an in-house teammate!”
Sedat MançaCo-founder @ Arventek
“They contributed significantly to our projects, especially on the design side. When urgent situations came up, they were always willing to jump in and help. Provided clear, structured design files. This made it much easier for both the product and development teams to understand and implement the designs efficiently.”
Furkan SavrunPM @ Fabrikatör
“Having them on board has elevated the way we approach digital product design. Thanks to their structured, thoughtful, and user-centered workflow, our websites have become more intuitive and aligned with our clients’ needs. Their involvement has allowed us to deliver complex web projects faster, without compromising on quality or design integrity.”
Ufuk Barış MutluCo-founder @ PostOfis
“They really take their time to understand our company, our product and the audience we serve, and translated that into a consistent visual language. Design decisions were always well-reasoned, iterated fast, and kept communication transparent. It felt like working with an in-house teammate!”
Sedat MançaCo-founder @ Arventek
“They contributed significantly to our projects, especially on the design side. When urgent situations came up, they were always willing to jump in and help. Provided clear, structured design files. This made it much easier for both the product and development teams to understand and implement the designs efficiently.”
Furkan SavrunPM @ Fabrikatör
“Having them on board has elevated the way we approach digital product design. Thanks to their structured, thoughtful, and user-centered workflow, our websites have become more intuitive and aligned with our clients’ needs. Their involvement has allowed us to deliver complex web projects faster, without compromising on quality or design integrity.”
Ufuk Barış MutluCo-founder @ PostOfis
“They really take their time to understand our company, our product and the audience we serve, and translated that into a consistent visual language. Design decisions were always well-reasoned, iterated fast, and kept communication transparent. It felt like working with an in-house teammate!”
Sedat MançaCo-founder @ Arventek
“They contributed significantly to our projects, especially on the design side. When urgent situations came up, they were always willing to jump in and help. Provided clear, structured design files. This made it much easier for both the product and development teams to understand and implement the designs efficiently.”
Furkan SavrunPM @ Fabrikatör
“Having them on board has elevated the way we approach digital product design. Thanks to their structured, thoughtful, and user-centered workflow, our websites have become more intuitive and aligned with our clients’ needs. Their involvement has allowed us to deliver complex web projects faster, without compromising on quality or design integrity.”
Ufuk Barış MutluCo-founder @ PostOfis
“They really take their time to understand our company, our product and the audience we serve, and translated that into a consistent visual language. Design decisions were always well-reasoned, iterated fast, and kept communication transparent. It felt like working with an in-house teammate!”
Sedat MançaCo-founder @ Arventek
“Rather than simply creating designs, they challenge ideas, proposes better solutions, and always keeps business goals in mind. After working together, the overall user experience improved significantly, and the design language became much more consistent. Complex user flows were simplified, resulting in clearer and more intuitive experiences.”
Batuhan ÇebiHead of Product @ Jobtogo
“They really take their time to understand our company, our product and the audience we serve, and translated that into a consistent visual language. Design decisions were always well-reasoned, iterated fast, and kept communication transparent. It felt like working with an in-house teammate!”
Sedat MançaCo-founder @ Arventek
“Our project (A global hotel chain with 7 hotels and 20 languages) took 3 months and we only had 4 phone calls with them. His discipline made the whole design and Framer development process perfectly smooth. Their technical abilities helped us with the project to make it better and smoother.”
Ferdi ÇıldızFounder @ Affection
“They contributed significantly to our projects, especially on the design side. When urgent situations came up, they were always willing to jump in and help. Provided clear, structured design files. This made it much easier for both the product and development teams to understand and implement the designs efficiently.”
Furkan SavrunPM @ Fabrikatör
“They have a really good sense of balancing clean visuals with usability. The design became way more intuitive. It looked effortless, but you could tell there was a lot of smart thinking behind it. Working with them just flowed naturally, and I genuinely enjoyed the process.”
Meltem BayrakAI Program Manager @ Turkcell
“Having them on board has elevated the way we approach digital product design. Thanks to their structured, thoughtful, and user-centered workflow, our websites have become more intuitive and aligned with our clients’ needs. Their involvement has allowed us to deliver complex web projects faster, without compromising on quality or design integrity.”
Ufuk Barış MutluCo-founder @ PostOfis
“Rather than simply creating designs, they challenge ideas, proposes better solutions, and always keeps business goals in mind. After working together, the overall user experience improved significantly, and the design language became much more consistent. Complex user flows were simplified, resulting in clearer and more intuitive experiences.”
Batuhan ÇebiHead of Product @ Jobtogo
“They really take their time to understand our company, our product and the audience we serve, and translated that into a consistent visual language. Design decisions were always well-reasoned, iterated fast, and kept communication transparent. It felt like working with an in-house teammate!”
Sedat MançaCo-founder @ Arventek
“Our project (A global hotel chain with 7 hotels and 20 languages) took 3 months and we only had 4 phone calls with them. His discipline made the whole design and Framer development process perfectly smooth. Their technical abilities helped us with the project to make it better and smoother.”
Ferdi ÇıldızFounder @ Affection
“They contributed significantly to our projects, especially on the design side. When urgent situations came up, they were always willing to jump in and help. Provided clear, structured design files. This made it much easier for both the product and development teams to understand and implement the designs efficiently.”
Furkan SavrunPM @ Fabrikatör
“They have a really good sense of balancing clean visuals with usability. The design became way more intuitive. It looked effortless, but you could tell there was a lot of smart thinking behind it. Working with them just flowed naturally, and I genuinely enjoyed the process.”
Meltem BayrakAI Program Manager @ Turkcell
“Having them on board has elevated the way we approach digital product design. Thanks to their structured, thoughtful, and user-centered workflow, our websites have become more intuitive and aligned with our clients’ needs. Their involvement has allowed us to deliver complex web projects faster, without compromising on quality or design integrity.”
Ufuk Barış MutluCo-founder @ PostOfis
Questions about brand identity.
Questions about brand identity.
Questions about brand identity.
Can’t find what you’re looking for? Email hello@studiomagik.com or book a 15-minute intro.
A positioning summary, logo system, colour and type, key applications such as your site and deck, and guidelines your team can follow.
Two or three considered directions, then we refine one together. More options usually means less thinking behind each one.
Yes. If parts of your current brand work, we keep them and fix what’s holding it back.
That’s where we test it. Colour, type and icons are checked in real product screens before we hand over.
Yes. We design and build sites in Framer or Webflow, so the brand and the site launch together.
It depends on the scope, so we agree the timeline in writing before we start. You’ll know the plan after the scoping call.
You do. Once the project is paid, the logo, files and guidelines are yours.
Yes. Many of our projects are under NDA, and we never share client work publicly without permission.
Related services
- Desktop1200PublishDesktopNorthstarProductPricingGet startedHero · 560 × 96Your product, explained in one scroll.Northstar turns usage data into answers.DashboardsAlertsReports
Framer websites
Marketing sites in Framer that your team edits without engineers.
Read more → - Webflow CMSBlog postsNew itemPricing pages that convertPublishedQ3 product updateScheduledHow we cut onboarding timeDraftCustomer story: FieldlyDraftChangelog: OctoberDraft
Webflow websites
CMS-heavy Webflow sites for teams with a growing library of content.
Read more →
Tell us what you’re building.
Tell us what you’re building.
Tell us what you’re building.
In 15 minutes we’ll tell you honestly whether we’re the right team, and what it would take.